Brooklyn & The Telegraph
Penguin Random House collaborated with Lionsgate to promote the cinematic release of Oscar-award nominated film Brooklyn.
We engineered a retail pick-up promotion with Tesco stores offering readers of The Telegraph the opportunity to claim a free exclusive edition of Colm Tóibín’s bestselling book, complete with film artwork. The promotion featured on the front page of The Telegraph and online.
Promotional copies of the book were also made available across the country to Picturehouse cinemas, as part of a series of special Silver Screen showings.