Clarks & Ladybird Books

In 2014 Clarks teamed up with Ladybird in a major brand partnership for the launch of their first ever ‘My First School Shoes’ promotion.

250,000 bespoke Ladybird Let’s Start School books were created and provided free of charge to My First School Shoes customers across 750 UK stores as part of a six-week campaign.


The campaign also involved the launch of the Ladybird ‘Starting School’ podcast in collaboration with Clarks.