Far From the Madding Crowd & The Telegraph
In April 2015 we worked alongside the Telegraph and Tesco in a joint promotion ahead of Twentieth Century Fox’s new release of Thomas Hardy’s classic novel Far From The Madding Crowd.
Telegraph readers were able to pick up a free copy of the book for one day only, complete with film artwork and Twentieth Century Fox branding.
1,700 local Tesco stores nationwide offered readers the chance to redeem their book. The promotion was hugely successful and was advertised on the front page of the Telegraph, and across their website and social media platforms.