Ladybird & The Irish Independent

Ladybird and The Irish Independent partnered in early 2016 to launch a free ‘Read it Yourself’ book collection at Tesco.

The wide-ranging selection ran for 12 weeks with one classic title offered each week, completely FREE. With over 120,000 books redeemed as part of the promotion, the offer is brilliantly targeted to the Irish Independent’s key audience and drives customer loyalty.