Lloyds TSB & Ladybird

In partnership with Lloyds Bank and Ladybird, we produced A Crocodile for Billy – a bespoke children’s storybook introducing the concept of saving money with the help of unique characters, created especially for Lloyds.

Including a fold-out saving chart, the book was given as a present to customers when a new savings account was opened with the bank. The book was supported by an online educational site featuring characters from the book, as well as an animated e-version of the tale.