The Railway Children & The Telegraph

Penguin Random House got on board with the Telegraph to promote EMG Media’s sell-out production of The Railway Children.

The retail pick-up promotion with Tesco stores offered readers the opportunity to claim a free exclusive edition of the Puffin book. Penguin Random House created 20,000 bespoke editions, branded with the striking theatre artwork.

 

The promotion featured on the front page of the Telegraph.

 

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