Why you? & Reed Recruitment

Together Penguin Random House and Reed Recruitment created the definitive book for job seekers, WhyYou?, drawing upon direct input from hundreds of top employers.

Reed supported the publication, securing 20,000 copies on publication alongside the strong trade sales across all channels following publication in early 2015.


The publication was accompanied by a huge television campaign and national media coverage and has since experienced commercial and critical success that has ensured its place amongst the staple Penguin Random House job guides as a title that will sell year on year.